A fantastic and somewhat futuristic technology, like something from a Scifi movie will be making its appearance soon in South Africa. This is called Advertising Glass and although it is 80% transparent it delivers vivid images in the form of video and static media. It is super bright and can be seen clearly even in direct daylight, so it is a very effective way of drawing attention to you shop windows. Advertising Glass
American Express are using Ad-pods to promote their latest credit card offers. Again this is another example of how mobile marketing is going main stream. Large corporations are realizing that the ability to send digital coupons to mobile phones is extremely powerful and should be part of every companies marketing mix
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